The Research on the Social Diffusion Power of Step-Counting Apps: The Case Study of "We Chat Sports"

DOI: https://doi.org/10.62517/jnme.202410221

Author(s)

Lingqi Chen*, Sijia Wang, Yunyi Zhu

Affiliation(s)

Leshan Normal University, Leshan, Sichuan, China *Corresponding Author.

Abstract

The transformation of technology has significantly changed traditional social interactions, giving rise to various applications. As a popular social networking application, WeChat has gained widespread application through its step-counting feature. Step-counting apps leverage their online capabilities to enhance users' social abilities both online and offline via the internet. This paper conducts a questionnaire survey and in-depth interviews on the usage of "WeChat Sports," finding that it can enhance the public's social capabilities both online and offline, thus demonstrating its diffusion power. Based on the survey results, this paper proposes strategies related to the diffusion power of such step-counting applications.

Keywords

Step-counting; APP; Social Diffusion Power; WeChat Sports

References

[1] Qin Xiuqi, Lin Yan. The Diffusion Power of Rural Broadcasting in the Fight against Epidemic. Youth Journalist. August 2020: 82 [2] Su Fanbo. The Mechanism of Broadcast Hosts' Diffusion Power Generation in the Context of Media Convergence. Contemporary Communication. May 2016: 110 [3] Liu Moxiao. Advanced Personalized Content Recommendation to Enhance User Engagement. Youth Journalist. April 2023: 102 [4] Zhang Weiqun, Cheng Pengdong. Estimation Method Based on Dynamic Adjustment of Unit Weights in Layered Sampling of "Three New" Enterprises. Statistics and Information Forum. March 2024: 3 [5] Hai Qian, Zhang Zhe. Strategies to Enhance the Guidance Power of Cyberspace under the Trend of "Pan-entertainment". Modern Communication. January 2024: 92 [6] Jiang Hong, Long Xiaoxu. Between "Visible" and "Invisible": Individual Life and Digital Interaction in WeChat Sports. Modern Publishing. May 2022: 11 [7] Yu Guoming. Content Technology: The New Productivity of Future Media. Research on Educational Media. May 2020: 6 [8] Qu Qianwen; Che Xiaoping; Qu Chenxin; Li Jinru. Study on the Presence of Virtual Reality Users Based on Information Perception. Computer Science. September 2022: 147 [9] Guan Tian. Study on the Artistic Interaction Design of Urban Environment and User Participation. New Chu Culture. August 2023: 46 [10] Yu Guoming. Content Technology: The New Productivity of Future Media. Research on Educational Media. May 2020: 8