The Impact of Social Media on Visual Communication Design

DOI: https://doi.org/10.62517/jnme.202410223

Author(s)

Siqi Li, Park Jongbin*

Affiliation(s)

School of Techno-media Convergence, Woosong University, Daejeon, Korea *Corresponding Author

Abstract

The rapid development of social media has had profound effects on various fields, including visual communication design. This study aims to explore the influence of social media on visual communication design and analyze its changes to traditional design principles and practices. Through a comprehensive literature review and empirical research, this paper identifies the multifaceted impact of social media on visual communication design, including design styles, modes of communication, and audience engagement. Firstly, social media provides a more diverse range of design styles, enriching the expressive means of design. Secondly, social media has changed the way, making information dissemination faster and more widespread. Additionally, the interactive nature of social media makes audience participation an integral part of the design process. Finally, this paper discusses the challenges and future directions of social media in visual communication design. In conclusion, social media has had a profound impact on visual communication design, providing designers and practitioners with more opportunities and challenges.

Keywords

Social Media; Visual Communication Design; Design Styles; Modes of Communication; Audience Engagement

References

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