The Impact and Application Strategies of Short Video Platforms on International Sports Communication

DOI: https://doi.org/10.62517/jnme.202410316

Author(s)

Xiaopeng Chi1, Yue Yu2,*

Affiliation(s)

1Department of Physical Education and Research, Beijing Foreign Studies University, Beijing, China 2Department of Physical Education, University of International Business and Economics, Beijing, China *Corresponding Author.

Abstract

With the rise and popularization of short video platforms, they are playing an increasingly important role in international sports communication. This article delves into the impact of short video platforms on international sports communication, including positive impacts such as expanding the scope of dissemination, enhancing immediacy and vividness, and promoting cultural exchange. At the same time, it analyzes the challenges faced such as information fragmentation and copyright issues, and proposes corresponding application strategies, aiming to provide reference for better utilizing short video platforms to promote international sports communication.

Keywords

Short Video; International Communication of Sports; Cultural Exchange

References

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