Enhancing Duoduoaicai's Customer Experience through New Retail Strategies in Fresh Food - Take the Pick-Up Points Around Ningxia University as an Example

DOI: https://doi.org/10.62517/jnme.202410319

Author(s)

Ren Xinyi, Wang Shuangqi*

Affiliation(s)

School of Economics and Management, Ningxia University, Ningxia, China *Corresponding Author.

Abstract

Community group purchase has received widespread attention. Pinduoduo-group purchases have achieved remarkable results. Through the IPA analysis to study the impact of different factors of service on consumer behavior, it can be clear that Duoduomaicai consumers are most concerned about the factors, and the platform needs to improve the level of service in the quality of fresh products freshness and after-sales service through the means of logistics, big data aspects. The study of this issue can provide information support for the field of new retail research about the area around Ningxia University.

Keywords

Duoduomaicai, Fresh Food, E-commerce, Marketing Strategy

References

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