Constructing and Disseminating the Urban Image of the Xi’an Metropolitan Area in the Era of the “Short Video Turn”

DOI: https://doi.org/10.62517/jnme.202410402

Author(s)

Hongze Wang1, Qianjun Liu2

Affiliation(s)

1School of Media and Communication, Xi’an Eurasia University, Xi’an, Shaanxi, China 2Admissions Office, Xi’an Eurasia University, Xi’an, Shaanxi, China

Abstract

In the context of the “short video turn”, the dissemination medium, represented by short videos, has infinitely enhanced the communication capabilities of individuals. This study uses methods such as content analysis, comparative research, and focus group interviews to summarize the current state of urban image communication in the Xi’an Metropolitan Area. It aims to understand the general perceptions of users regarding the urban image of the Xi’an Metropolitan Area on short video platforms, and to identify problems in the construction and dissemination of the city’s image. The study suggests that a multidimensional construction of the Xi’an Metropolitan Area’s city image can be achieved by creating government short video accounts, enhancing the influence of mainstream media, and exploring diverse city images.

Keywords

Short Video Turn; Urban Image; Xi’an Metropolitan Area; Construction Dissemination

References

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