Short Video Creation Based on "User Portrait": Conceptual Boundaries, Current Development, and Response Strategies

DOI: https://doi.org/10.62517/jnme.202410403

Author(s)

Yunfei Liu*, Peiyao Xu

Affiliation(s)

School of Media and Arts, Chongqing University of Post and Telecommunications, Chongqing, China *Corresponding Author.

Abstract

With the advancing development of new media, short video has emerged as a crucial means for people to present facts, express viewpoints, and create art. It pertains to the development orientation of short video, the dissemination of the national image, the outlook of film and television education, and the everyday life of the public. Through the combined efforts of film and television studies, communication studies, sociology, art studies, and aesthetics, it can be discovered that "short video" is a dynamic and evolving concept by employing the approaches of "user portrait", empirical analysis, case study, and field investigation to explore short video, short video creation, and short video education. The research, creation, and dissemination of short video are all advancing rapidly in an upward trend, giving rise to issues such as conspicuous homogeneity, severe vulgarization, viewing differentiation, and acceptability. Hence, countermeasures are put forward in terms of objectives, concepts, systems, directions, and methods, and the framework of "What is it?" "Why?" "What should be done?" The fundamental ideas can effectively address the aforementioned problems and can effectively facilitate short video creation and industry development.

Keywords

Short Video; User Portrait; Conceptual Boundary; Coping Strategy

References

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