The Activation and Dissemination of Ethnic Intangible Cultural Heritage in Southeast Chongqing from the Perspective of Media Memory

DOI: https://doi.org/10.62517/jnme.202410407

Author(s)

Min Yan1, Wenfeng Song2

Affiliation(s)

1School of Communication, Yangtze Normal University, Chongqing, China 2Chongqing Fuling No.5 Secondary School, Chongqing, China

Abstract

The protection of intangible cultural heritage is not the static preservation of sites, but the recording and dissemination of culture, which is the continuation and presentation of cultural memory. The intangible cultural heritage of ethnic minorities in southeast Chongqing is rich in cultural memory, which is one of the best carriers for the transmission and inheritance of local ethnic culture. Driven by the rapid change of media technology, the memory of national intangible cultural heritage has been reconstructed, which is typical of the times. The use of media technology provides convenience for the dissemination of national intangible cultural heritage, but it also brings many challenges. From the perspective of media memory, this paper finds that in the transmission of ethnic intangible cultural heritage in southeast Chongqing, media memory originates from the individual memory of non-genetic heirs, which is the "megaphone" of individual memory and the "safe box" of cultural memory, but there are problems in the effective interaction and connection between the three. This paper puts forward the function mechanism of media memory in the protection of intangible cultural heritage, and then proposes to explore the practical path of activating and spreading the cultural heritage in Southeast Chongqing from the perspective of media memory, and finally realize the protection and inheritance of national intangible cultural memory.

Keywords

Media Memory; Intangible Cultural Heritage; Cultural Memory of Ethnic Areas in Southeast Chongqing

References

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