How Barrage Video Changes the Young Generation’s Viewing Habits? - Taking Bilibili Barrage Video Website as an Example_Vol. 1 No. 4 (JNME 2024)_Journal of New Media and Economics (ISSN: 3005-5725)

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How Barrage Video Changes the Young Generation’s Viewing Habits? - Taking Bilibili Barrage Video Website as an Example

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DOI: https://doi.org/10.62517/jnme.202410411

Author(s)

Zhicheng Wang

Affiliation(s)

Liverpool John Moores University, L1 2UA, Liverpool, UK

Abstract

The rise of digital technology has led to the younger generation adopting online viewing and engaging more with digital social media tailored to their interests. In Asia, 'barrage video websites' like Bilibili have become popular, characterized by real-time comments (bullet screens) that overlay the video. This study examines the pros and cons of barrage social interaction through user interviews and data analysis, focusing on how Bilibili influences young audiences' viewing habits.

Keywords

Barrage Video; Online Interaction; Digital Technology; User-generated Content (UGC); Media Behavior

References

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