How do Social Environments Drive Youth Groups to Consume Cool Cultural Products Such as The Glory, Which in Turn Affects the Construction of Their Self-identity?_Vol. 1 No. 4 (JNME 2024)_Journal of New Media and Economics (ISSN: 3005-5725)

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How do Social Environments Drive Youth Groups to Consume Cool Cultural Products Such as The Glory, Which in Turn Affects the Construction of Their Self-identity?

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DOI: https://doi.org/10.62517/jnme.202410412

Author(s)

Guo Feng1,2

Affiliation(s)

1International College Beijing, China Agriculture University, Beijing, China 2University of Colorado Denver, Denver, The United States

Abstract

Netflix series such as The Glory swept the world from the end of 2022 to early 2023, becoming an important part of the "cool culture" of youth. This essay aims to analyze how social environments drive young people to consume such products and to explore how they cater to or shape their self-identities. It also warns of the risk of malignant incidents (such as bullying). The research reveals the dual influence of cultural products, emphasizing empowerment and the consciousness of justice, and it should also pay attention to the treatment of serious issues and the urgent needs of young audiences.

Keywords

Cool Culture; Youth Groups; Social Environment; Self-identity and Construction

References

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