Research on Brand Measures of New Domestic Cosmetics Enterprises from the Perspective of E-Commerce

DOI: https://doi.org/10.62517/jnme.202410414

Author(s)

Li Qingsong

Affiliation(s)

Suzhou Chuxia Trading Co., Ltd. Suzhou, Jiangsu, China

Abstract

The cosmetics market has always been dominated by foreign brands. In recent years, with the development of the country, consumers’ recognition of domestic products has gradually increased. Many new domestic cosmetics companies have developed, fully utilizing their innovation advantages, especially some emerging brands, which gain great popularity among young people. However, to ensure the long-term effectiveness of the brand, relevant personnel not only need to understand the brand effect, but also actively carry out brand management to promote the development of the enterprise. Based on this, this paper analyzes the significance of brand management in new domestic cosmetics enterprises from the perspective of e-commerce, clarifies specific management measures, in order to help staff strengthen brand awareness, improve management mechanisms, and promote the progress and development of the industry.

Keywords

E-Commerce; New Domestic Cosmetics Enterprises; Brand Measures

References

[1] Wang Xinye. Research on Innovative Models of Brand Image Design for “Old Brand” Domestic Cosmetics in the Context of New Media [J]. Daily Chemical Industry (Chinese and English), 2023, 53 (05): 617-618 [2] Huang Yibao. Difficulties and Breakthroughs of Domestic Beauty under the Background of New Retail [J]. National Circulation Economy, 2023, (02): 12-15 [3] Yang Jingjing, Chen Hongwei. Brand Strategy Research of New Domestic Cosmetics Enterprises under the Background of E-commerce [J] Brand Research, 2023 (32): 25-28