Studies on the Merits and Demerits of E-Commerce Short Videos and Live Streaming in the era of We-Media

DOI: https://doi.org/10.62517/jnme.202410417

Author(s)

Ding Dawei

Affiliation(s)

Suzhou Whale Entertainment Culture Media Co. Jiangsu, Suzhou, China

Abstract

In the era of self-media, e-commerce short videos and live streaming have become popular due to the development of information technology, and short videos have quickly become a popular marketing tool due to their fragmented, entertaining, and personalized characteristics, attracting a large number of users’ attention and time. For example, there are a large number of daily live users on platforms such as Douyin and Kuaishou, and short video has become a media socialization mode with full scene penetration and multi category involvement. At the same time, the popularity of mobile devices and advances in network technology, especially the application of 4G and 5G, have enabled users to create and consume content anytime and anywhere, greatly promoting the popularity of short videos and live streaming. Based on this, this paper mainly discusses e-commerce short videos and live streaming, focusing on the advantages and disadvantages of e-commerce short videos and live streaming.

Keywords

We-Media Era; E-Commerce Short Videos; Live Broadcast; SWOT

References

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