A Study on Pragmatic Failures and Countermeasures in Cross-Cultural Business Communication

DOI: https://doi.org/10.62517/jnme.202410505

Author(s)

Yanfang Cheng*, Ying Wang

Affiliation(s)

Department of Humanity and Law, Fuzhou Technology and Business University, Fuzhou, Fujian, China *Corresponding Author

Abstract

Cross-Cultural business communication is a comprehensive interdisciplinary subject, involving linguistics and psychology, cross-cultural communication and other disciplines. In order to avoid pragmatic failures caused by differences in body movements, context and time concepts in cross-cultural business communication, it is necessary to cultivate cross-cultural awareness, understand the culture of other countries or regions, and identify communicative context, so as to ensure the success of cross-cultural business communication activities. This paper mainly expounds the pragmatic failures and countermeasures in cross-cultural business communication, hoping to play a reference role in the success of foreign trade business.

Keywords

Cross-Cultural; Business Communication; Pragmatic Failure; Countermeasures

References

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