How Hosts Can Tell Chinese Stories Well through New Media Platforms in the Context of Cross-Cultural Communication

DOI: https://doi.org/10.62517/jnme.202510302

Author(s)

Yushan Wang*

Affiliation(s)

Broadcast Hosting Art, Communication University of China, Beijing, China *Corresponding Author

Abstract

In the context of cross-cultural communication, the cross-cultural communication of Chinese stories faces significant challenges due to the imbalance of the international public opinion situation, the difference in image perception under Western centrism, and the high-context characteristics of Chinese culture. This research deeply explores the connotation of "telling Chinese stories well" and the external principles to be followed. It is proposed that hosts should pay close attention to China's reality, strive to build China's discourse power, unswervingly adhere to content optimization, widely spread positive Chinese narratives, focus on the trivial matters of people's daily lives, and keep an eye on hot topics of common concern at home and abroad. By doing so, they can effectively enhance the international communication power of Chinese stories and present a real, three-dimensional, and comprehensive image of China to the world. This study not only provides theoretical guidance for cross-cultural communication but also offers practical strategies for hosts to better tell Chinese stories through new media platforms.

Keywords

Cross-Cultural Communication; New Media; Chinese Stories; Discourse Power; Cultural Identity; Communication Strategy

References

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