Path Analysis of Cross-Border E-Commerce to Help the Development of Lu Embroidery Industry from the Perspective of Digital Wisdom Era

DOI: https://doi.org/10.62517/jnme.202510304

Author(s)

Xiaonan Guo, Xinxu Liu

Affiliation(s)

College of Art and Design, Wuhan Textile University, Wuhan, China

Abstract

Lu embroidery is a vital component of Qilu culture, rich in cultural heritage and historical significance. the decline of traditional handicrafts and the intensifying market competition have led to a reduction in Lu embroidery's market share, posing challenges for its industrial innovation and development. In the context of globalization and rapid advancements in internet technology, promoting and disseminating excellent traditional culture has become a significant responsibility of our time and an important means to showcase the nation's cultural soft power. Cross-border e-commerce offers new opportunities for traditional industries like Lu embroidery and opens up vast international markets. This article examines the current state of the Lu embroidery industry and its external sales models, explores the advantages of cross-border e-commerce and its role in driving the industry's growth, and proposes a series of strategies to support the industry's transformation, upgrading, and sustainable development.

Keywords

Digital Intelligence Era; Lu Embroidery; Cross-Border E-Commerce; Industrial Innovation

References

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