The Symbolic Dissemination of Pop Art and Its Cultural Impact on Consumer Society

DOI: https://doi.org/10.62517/jnme.202510307

Author(s)

Li Xinping1, Zhang Lei1,2

Affiliation(s)

1College of Art and Design, Wuhan Textile University, Wuhan, Hubei, China 2Textile Culture Research Center, Wuhan Textile University, Wuhan, Hubei, China

Abstract

Like pop music, beneath its noisy, joyful, or glittering surface lies a complex craft. Its best effects are the result of careful calculation. It sways. With this literal analogy, Lawrence Alloway likens Pop Art to popular music. He regards Pop Art as the darling of mass media—reporters and critics alike—because it provides compelling stories. As one of the most significant expressions of postmodern art, Pop Art has had a profound influence on global art scenes since its emergence in the 1950s. It is not merely an artistic style or technique but also a cultural phenomenon and commercial strategy. With the advent of consumer society, the symbolic expression and dissemination of Pop Art have drawn extensive attention from both the art world and the business sector. This study aims to analyze the symbolic characteristics of Pop Art, explore its cultural logic and commercial functions within consumer society, and offer new insights and inspirations for contemporary art and design.

Keywords

Design Symbols; Cultural Impact; Commercialization; Mass Media

References

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