Research on New Media Marketing Strategy of Food Enterprises: Take Haoshi Bread as an Example

DOI: https://doi.org/10.62517/jnme.202510504

Author(s)

Minchun Wang, Nan Yao*

Affiliation(s)

Faculty of Management, Guangdong University of Science and Technology, Dongguan, Guangdong, China *Corresponding Author

Abstract

This article aims to analyze the marketing strategy of Haoshi Bread in the new media environment and its unique advantages. First of all, starting from the precise fit between brand positioning and the target audience, Haoshi Bread adheres to the concept of "making bread only with real ingredients", successfully shaping the brand image of high-end baking, and creating protein-rich quinoa toast bread in response to the trend of healthy eating, meeting the demand of consumers for healthy food. Secondly, the article discusses the innovative application of diversified marketing methods of Haoshi Bread, including cooperation with video platforms, cross-border co-branding, social media interaction, etc. These strategies not only enhance the market influence of the brand but also enhance the interaction and participation with consumers. Finally, the article emphasizes the prominence of the advantages of HAW's bread products in the new media environment. Through the combination of digital management and modern technology, product quality is comprehensively controlled, which has won consumers' trust and love. Through these strategies, House Bread has achieved remarkable results in new media marketing, providing valuable references and inspiration for food enterprises.

Keywords

Haoshi Bread; New Media Marketing; Brand Positioning; Diversified Marketing; Product Advantages

References

[1]Xiao L H. Research on New Media Marketing Strategy of Catering Enterprises. Modern Marketing (late edition), 2024, (04): 56-58. [2]Joanna K, Henryk W, V. G S. Bread making quality parameters of some Ukrainian and Polish triticale cultivars. Euphytica, 2024, 220 (2). [3]Chai Y. Research on the new media marketing strategy of the catering industry. Tianjin: Tianjin University, 2021. [4]Zhang X K. Research on marketing strategies of small and medium-sized enterprises in the new media environment. Old brand marketing, 2024, (05): 22-24. [5]Shen P Y. Opportunities and countermeasures for the transformation of enterprise marketing strategies in the new media environment. Chinese Business Theory, 2023, (16): 94-97. [6]Nan S, Shuo F, Lei W, et al. When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention. International Journal of Market Research, 2024, 66(6):778-809. [7]Chen J H. Exploration of New Media Marketing Strategies Based on Content Marketing and Community Management. Modern Economics & Management Forum, 2024, 5 (3). [8]Hui L, Ling Y. Exploring the Formation and Expression of Editing Power to Analyze the Training Pathways for New Media Marketing Talent. Research and Commentary on Humanities and Arts, 2024, 2 (3). [9]Jia W. Hotel Brand Marketing Strategies Under New Media. Journal of Humanities, Arts and Social Science, 2024, 8 (1) [10]Yin L B, Lou H L. Research on diversified marketing strategy of agricultural product e-commerce under the background of "digital business to rejuvenate agriculture" policy. National Circulation Economy, 2024, (17): 29-32.