Sustainability and the Green Sharing Economy: Innovation and Value Creation in Platform Business Models

DOI: https://doi.org/10.62517/jnme.202510603

Author(s)

Wenhui Wang*

Affiliation(s)

Business School, Shandong Normal University, Jinan, Shandong, China *Corresponding Author

Abstract

Against the backdrop of global climate change mitigation and green development initiatives, sharing economy platforms are undergoing a profound green transformation, shifting from capital-driven to value-driven models. This paper constructs an integrated analytical framework to explore how the sharing economy facilitates a leap from resource sharing to value co-creation by embedding environmental sustainability at the core of its business models. Based on multi-case studies across transportation, accommodation, and other sectors, this paper systematically elucidates the synergistic evolution mechanism of green business models across three dimensions: value proposition innovation, value creation restructuring, and value capture expansion. Findings reveal that platforms significantly enhance resource efficiency and generate substantial environmental benefits through environmental value visualization, lifecycle management, and ecological revenue models. Empirical analysis indicates that post-green transformation, platforms can reduce carbon emissions per service instance by 30% to 70%. Finally, this paper proposes strategic pathways to promote green shared economy development through technological convergence, policy coordination, and consumer behavior.

Keywords

Shared Economy; Sustainable Development; Green Business Model; Value Co-Creation; Environmental Value Quantification; Carbon Neutrality

References

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