The Cultivation Path of "Innovation and Entrepreneurship-Oriented" Cross-Border E-Commerce Talents in Higher Vocational Colleges under the Background of Rural Revitalization

DOI: https://doi.org/10.62517/jnme.202510608

Author(s)

Zhao Zongfeng

Affiliation(s)

Shandong Vocational and Technical University of International Studies, Rizhao, Shandong, China

Abstract

Against the background of rural revitalization and the booming cross-border e-commerce industry, cultivating "innovation and entrepreneurship-oriented" (hereafter referred to as "double innovation-oriented") cross-border e-commerce talents in higher vocational colleges has become a key link to promote rural economic transformation. This study aims to explore the optimized path for cultivating such talents to address the talent gap in rural cross-border e-commerce. By adopting the methods of literature review, questionnaire survey and in-depth interview, the study systematically sorts out the current situation of talent cultivation at home and abroad, investigates the talent demands of 50 rural cross-border e-commerce enterprises and the training status of 8 higher vocational colleges, and analyzes the existing problems. The results show that the current training has mismatches in curriculum setting, insufficient practical teaching, and weak integration of "double innovation" education. Finally, it proposes targeted paths from curriculum system optimization, practical platform construction, and faculty team building.

Keywords

Rural Revitalization; Higher Vocational Colleges; Cross-Border E-Commerce; Innovation and Entrepreneurship-Oriented Talents

References

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