The Visual Value of Huizhou Couplets Empowered by AIGC in the Context of New Media

DOI: https://doi.org/10.62517/jnme.202510609

Author(s)

Sujun Xu

Affiliation(s)

School of Art, Huangshan University, Huangshan, Anhui, China

Abstract

The rapid development of generative artificial intelligence (AIGC) is reshaping the content production model of new media and opening up new possibilities for the visual transposition of traditional culture. This paper focuses on Huizhou couplets, addressing the core issue of "enhancing visual value in the context of new media," and explores how AIGC bridges the gap between the textual meaning of couplets and contemporary visual expression. Beginning with the cultural connotations and visual characteristics of the couplets, the paper outlines a process that includes "cultural interpretation, AIGC generation, artificial redesign, and new media publication." The strategic integration of AIGC significantly enhances the visual appeal and information-carrying capacity of Huizhou couplets in new media contexts, such as short videos and social media platforms, thus expanding their potential applications in cultural tourism promotion and cultural product development.

Keywords

AIGC, New Media Context; Huizhou Couplets; Visual Value

References

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