Authentic Authority and Innovation Diffusion: A Study on the Breakthrough Mechanism of Peking Opera Short Videos

DOI: https://doi.org/10.62517/jnme.202610108

Author(s)

Jiangying Zhang1, Weiwei Xu2,*, Huaxian Su1, Shuoting Huang1

Affiliation(s)

1School of Culture Creativity and Management, Communication University of Zhejiang, Jiaxing, Zhejiang, China 2Zhejiang Institute of Social Governance and Communication Innovation, Communication University of Zhejiang, Jiaxing, Zhejiang, China *Corresponding Author

Abstract

This study aims to investigate the intrinsic mechanisms behind Peking Opera's cross-demographic dissemination on short video platforms. Drawing upon the theories of innovation diffusion and uses and gratifications, we propose "authentic authority" as the cultural foundation for content dissemination. Through an analysis of case studies—including those categorized as paradigm anchor, visual spectacle, and Peking Opera adaptations/covers—we reveal three core pathways for breaking through demographic boundaries: First, "authentic authority" content establishes cultural trust through professional endorsement and emotional refinement. Second, derivative innovative content generates attractiveness through contrast, achieved via unfamiliar expressions and cultural juxtaposition. Third, innovative forms that integrate modern audiovisual language lower the barrier to audience reception. The findings clarify the dynamic balance between upholding tradition and fostering innovation in the digital age, outlining a comprehensive communication ecosystem characterized by "foundational core authority—diversified innovative breakthroughs—user co-creation."

Keywords

Peking Opera Short Videos; Breaking the Circle of Dissemination; Essential Authenticity Authority; Innovation Diffusion; Uses and Gratifications

References

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