Innovation Research on Digital Transformation of Agricultural Supply Chain Under Live Streaming Sales Model

DOI: https://doi.org/10.62517/jnme.202610111

Author(s)

Zhao Yang

Affiliation(s)

Academic Affairs Office, Zibo Polytechnic University, Zibo, China

Abstract

This paper focuses on the innovation of digital transformation of agricultural supply chain under the live streaming model. It systematically sorts out the agricultural supply chain, live streaming e-commerce marketing and digital transformation theory, and analyzes the problems and countermeasures of agricultural supply chain under the live streaming model.

Keywords

Live Selling; Agricultural Supply Chain; Digital Transformation

References

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