Generation Z's Online Expression Willingness in the New Media Environment

DOI: https://doi.org/10.62517/jnme.202610114

Author(s)

Yimiao Huang, Jiping Zhang*

Affiliation(s)

School of Network Communication, Zhejiang Yuexiu University, Shaoxing, Zhejiang, China *Corresponding Author

Abstract

Generation Z refers to those born between 1995 and 2009, who can be considered as the primary members of this generation. This study explores how their usage behavior shapes online expression willingness, integrating the Uses and Gratifications and Spiral of Silence theories. An online questionnaire collected 232 valid samples, analysed via reliability/validity tests, correlation analysis, and multiple linear regression. Key findings show entertainment is their primary usage motivation; reading comment sections positively predicts exposure to diverse viewpoints, which is the sole predictor of perceived information echo chambers. Usage motivations and expression concerns have limited explanatory power for their expression willingness. This study concludes that Gen Z’s online reticence is a deliberate choice based on risk-reward assessment, influenced by the complex interaction of individual, environmental, platform, and situational factors.

Keywords

Generation Z; New Media Usage; Online Expression Willingness; Spiral of Silence; Media Literacy

References

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