Changes in Public Emotions and Psychology Under the Influence of Psychological Popular Science Short Videos_Vol. 3 No. 3 (JNME 2026)_Journal of New Media and Economics (ISSN: 3005-5725)

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Changes in Public Emotions and Psychology Under the Influence of Psychological Popular Science Short Videos

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DOI: https://doi.org/10.62517/jnme.202610303

Author(s)

Zhanxuan Sun

Affiliation(s)

Beijing University of Civil Engineering and Architecture, Beijing, China

Abstract

Short videos have become an important channel for daily information acquisition and emotional expression. Psychological popular science short videos subtly influence the public's psychology, but their mechanism of action and impact effects remain to be explored. Through literature review and platform content analysis, this paper classifies them into three types based on user experience: perception-oriented, function-oriented, and emotion-oriented, and supplements the research on "emotion consumption-oriented" content. The former can deliver complete psychological therapies and relieve stress, but the content is plain, the duration is long, and the dissemination data is relatively low; the latter has better dissemination performance, but mostly relies on empathy and one-sided psychological knowledge to gain traffic, which is easy to induce negative effects such as internal friction. Through questionnaire and interview research, it is found that this type of content has a dual effect on the audience: at the emotional level, the problem of negative emotion induction is prominent; at the psychological level, although the audience has achieved awareness awakening, cognitive confusion has also emerged, and the overall state is disturbed by dual factors. This result enriches relevant theories in the digital age, and also provides practical reference for online popular science, emotional counseling, and guiding the public to use short videos healthily.

Keywords

Psychological Popular Science; Short Videos; Emotion; Psychology

References

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