A Comparison of Business Models in the IP Industry Chains of the Japanese and South Korean Cultural Industries and Their Implications for China's Cultural Industry_Vol. 3 No. 3 (JNME 2026)_Journal of New Media and Economics (ISSN: 3005-5725)

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A Comparison of Business Models in the IP Industry Chains of the Japanese and South Korean Cultural Industries and Their Implications for China's Cultural Industry

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DOI: https://doi.org/10.62517/jnme.202610304

Author(s)

Lu Zhou

Affiliation(s)

School of Humanities and Foreign Languages, Zhejiang Shuren University, Hangzhou, Zhejiang, China

Abstract

Against the backdrop of globalisation and digitalisation, the cultural and creative industries are developing rapidly as an emerging economic sector.This paper focuses on the issue of trade deficits in the IP sector of China's cultural industry. Taking the IP sectors of Japan and South Korea as its subjects of study, it analyses them from the perspectives of business models and IP industrial chains. Employing methods such as literature analysis, case studies, comparative research and inductive analysis, the paper summarises two theoretical paradigms: the ‘long-term fishing' approach and the ‘traffic explosion' approach, thereby providing theoretical and practical insights for China's cultural industry IP sector.

Keywords

Cultural Industry; IP Industrial Chain; Business Model

References

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