Generative Logic and Construction of New Film Philosophy in the Context of AIGC_Vol. 3 No. 4 (JNME 2026)_Journal of New Media and Economics (ISSN: 3005-5725)

Home > Journal of New Media and Economics (ISSN: 3005-5725) > Vol. 3 No. 4 (JNME 2026) >

Generative Logic and Construction of New Film Philosophy in the Context of AIGC

Download PDF

DOI: https://doi.org/10.62517/jnme.202610417

Author(s)

Jiayi Lin, Jianghua Qi*

Affiliation(s)

School of Design, Xi’an Technological University, Xi’an, Shaanxi, China *Corresponding Author

Abstract

Against the theoretical backdrop of Walter Benjamin’s concept of "aura" and André Bazin’s Ontology of the Photographic Image, traditional film philosophy is fundamentally grounded in anthropocentrism and the "representation" of physical reality. However, the unique generative capacity, algorithmic logic and immateriality inherent to AIGC technology have completely subverted this foundational framework. This paper conducts a systematic and comprehensive review of the corresponding paradigm shifts, and discusses the emergence path and legitimacy construction of the new film philosophy. It starts from the core tenets of traditional film philosophy, then analyzes the film form revolution triggered by AIGC, pointing out that the production subject has shifted from pure human agents to "human-machine coupling", and the production process has transformed from a "heavy industry" model to a "lightweight" virtualized paradigm. On this basis, the core tenets of the new film philosophy are clarified: film has evolved from "recording reality" to "algorithmically generating worlds", and the audience is no longer a mere observer, but a "cyborg subject" or co-creator coexisting with algorithms. Finally, this paper brings to the forefront the dilemmas faced by cinema in algorithmic society, including homogenization and emotional vacancy, and explores feasible paths for the harmonious reconciliation of art and technology.

Keywords

Aura; Algorithm; AIGC; Film Philosophy; Human-Machine Coupling

References

[1] Liao, J. Y. (2013). The fading of aura and the transformation of perception in the age of technological reproduction: A reinterpretation of Benjamin's concept of "aura". International Journalism, 35(2), 85–91. https://doi.org/10.13495/j.cnki.cjjc.2013.02.010 [2] Lan, J. (2024). The film philosophy of inter-image: How to think about images in the age of artificial intelligence? Film Art, (1), 11–18. https://doi.org/10.16364/j.cnki.cn11-1527/j.2024.01.001 [3] Qin, X. Q. (2023). The myth of total reality: Phenomenology and Bazin's film theory revisited. Film Art, (1), 30–37. https://doi.org/10.16364/j.cnki.cn11-1527/j.2023.01.003 [4] Zhang, M. H., & Man, S. C. (2025). The construction of film mythology and the "algorithm-myth" theory in the AIGC era: Continuing the theoretical discourse of "imagination consumption" in the algorithmic age. Film Review, (20), 13–20. https://doi.org/10.16583/j.cnki.52-1014/j.2025.20.002 [5] Chen, X. G. (2024). Human-machine integration, virtual imagery and ethical early warning: Continuing the discourse on film industrial aesthetics in the age of artificial intelligence (Part 1). Journal of Shanghai Normal University (Philosophy & Social Sciences Edition), 53(5), 103–112. https://doi.org/10.13852/j.cnki.jshnu.2024.05.010 [6] Liu, J. J. (2026). Research on the digital construction of cinematic action spectacle from the perspective of AIGC. Film Literature, (1), 37–44. https://doi.org/10.3969/j.issn.0495-5692.2026.01.005 [7] Chen, X. G., & Du, T. X. (2026). The "lightweight" transformation and aesthetic reconstruction of the film industry in the age of artificial intelligence. Film Art, (1), 12–20. https://doi.org/10.16364/j.cnki.cn11-1527/j.2026.01.002 [8] Peng, F. (2024). Artificial intelligence and the reappearance of aura. Film Art, (5), 12–18. https://doi.org/10.16364/j.cnki.cn11-1527/j.2024.05.002 [9] Song, L. (2025). Image spectacle and scene reconstruction: The "variables" and "potential" of AIGC-empowered film creation. Film Review, (24), 62–66. https://doi.org/10.16583/j.cnki.52-1014/j.2025.24.009 [10] Zhao, Y., & Zhao, Y. L. (2024). Iterative innovation in AI-powered film and television: Human-AI co-creation and automated generation. Art Studies, (1), 65–71. https://doi.org/10.3969/j.issn.2096-6992.2024.01.008 [11] Xiao, X. (2025). The boundaries and aesthetic characteristics of AI art empowering film creation from the perspective of artistic authenticity. Film Review, (8), 40–45. https://doi.org/10.16583/j.cnki.52-1014/j.2025.08.006.