The Multi-Dimensional Relationship and Connection between Chinese Games and Consumers: Taking Online Games as an Example_Vol. 3 No. 5 (JNME 2026)_Journal of New Media and Economics (ISSN: 3005-5725)

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The Multi-Dimensional Relationship and Connection between Chinese Games and Consumers: Taking Online Games as an Example

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DOI: https://doi.org/10.62517/jnme.202610504

Author(s)

Huming Yang*

Affiliation(s)

Hunan International Economics University, Network and New Media, Changsha, Hunan, China *Corresponding author

Abstract

Online games are an emerging industry and one of the manifestations of the Internet economy. At the same time, the contradictions between game consumers (players) and producers (game developers) have been various different situations and different interests since the development of games in China. The accumulation of these contradictions has gradually intensified the contradictions between players and game developers, leading to the stagnation of game development and the tendency of developers to neglect player welfare and service attitude. It has led to players' cautious consumption attitude and boycotts towards game developers. Coupled with the economic downturn since the start of the pandemic, consumers' income has dropped and they have no extra money to spend on gaming and entertainment, which has greatly affected the revenue of the gaming industry. Therefore, how to regulate and ease the relationship between players and game developers in order to promote the healthy development of online games.

Keywords

Consumer; Producer; Online Game Platform; Public Opinion Field

References

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