Research on Service Industry Development Strategy of Guangxi Based on Data Mining

DOI: https://doi.org/10.62517/jse.202411216

Author(s)

Wengui Liu*, Zhichao Li, Bowen Zheng, Haoyan Xu, Meng Huang

Affiliation(s)

School of Business, Guilin University of Electronic Science and Technology, Guilin, Guangxi, China *Corresponding Author.

Abstract

With the rapid development of China's economy, the service industry has become an important part of the national economy, among which tourism, as an important pillar of the service industry, has a significant role in promoting regional economic development. Guangxi Zhuang Autonomous Region, relying on its unique natural scenery and rich ethnic cultural resources, has become a well-known tourist destination at home and abroad. However, in the face of increasingly fierce competition in the tourism market, the tourism industry in Guangxi urgently needs to improve its core competitiveness. Through the study using data mining technology, the development status quo of Guangxi's tourism industry is deeply analyzed, and taking Harbin tourism industry as a comparison, the shortcomings of Guangxi's tourism industry in terms of service quality, product innovation, infrastructure construction and marketing are revealed by crawling and analyzing the texts of tourism reviews of the two places. Based on this, this paper puts forward a series of targeted development strategies, including upgrading service level, innovating tourism products, strengthening infrastructure construction and utilizing modern marketing means, aiming to provide theoretical support and practical guidance for the sustainable development of Guangxi's tourism industry.

Keywords

Data Mining; Guangxi Service Industry; Development Strategy; Comparative Analysis

References

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