Analysis of Economic Benefits of Scenario-based Transformation of Business Models: Taking Suning.com as an Example

DOI: https://doi.org/10.62517/jse.202411309

Author(s)

Yifan Lin

Affiliation(s)

School of Finance and Economics, Jiangxi Normal University, Nanchang, Jiangxi, China

Abstract

With the rapid development of science and technology and economy, the performance of traditional retail enterprises has been declining, and in order to change this unfavorable situation, they have to develop in the field of e-commerce. The O2O model that passes through the online and offline channels is no longer competitive in the market, and now the market is more focused on personalized service that puts the customer in the first place, and Suning.com, as a representative retailer, first put forward the smart retail model. Through the transformation of business model scenario to improve the quality of service, so that users have a better service experience. The transformation of business model scenario makes changes in the economic benefits of the enterprise, and the changes in the economic benefits of the enterprise also reflect the effect of the transformation of business model scenario. In this paper, Suning eBay Group Co. Ltd. is selected as the research object, and the development process of Suning eBay's business model scenario transformation is studied through the economic benefit analysis of Suning eBay's annual reports from 2017 to 2022, so as to analyze the impact of the business model scenario transformation on the enterprise's economic benefits. Through the in-depth analysis of the case, the research conclusions are summarized to provide reference for other retail enterprises.

Keywords

Business Model; Economic Benefits; Suning.Com; Scenario-Based; Smart Retailing

References

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