Research on the Role Type of Artificial Intelligence and Consumers' Adoption Intention

DOI: https://doi.org/10.62517/jse.202411326

Author(s)

Xiaojuan Zhang

Affiliation(s)

School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, China

Abstract

With the rapid development of AI, People's interaction with artificial intelligence is increasing gradually, and AI has been able to further understand human feelings and dialogue. This article discusses that the different AI role type can cause people's different degree of belonging, and people have a strong sense of belonging to the friend AI. If consumers have a higher risk perception of AI, people will have more feelings of rejection of AI, and consumers will prefer their own subjective decision-making, so it is difficult to AI robot have more sense of belonging. With more and more interactions between humans and AI, studying the impact of AI role types on consumers' willingness to recommend adoption could help in the application of AI in enterprises.

Keywords

Artificial Intelligence Role Type; Sense of Belonging; Artificial Intelligence Risk Concept; Willingness to Adopt

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