Analysis of New Marketing Strategies in the Era of Big Data

DOI: https://doi.org/10.62517/jse.202411408

Author(s)

Yang Qingqing

Affiliation(s)

Suzhou Jiedeman Cultural Communication Co., Ltd. Suzhou, Jiangsu

Abstract

In the new era, the development speed of big data technology is gradually accelerating, bringing certain opportunities for marketing activities. Developing and mining big data technology, building a digital and information-based marketing system, and innovating and optimizing marketing plans and strategies can further improve marketing efficiency and lay a solid foundation for the sustained and efficient development of the industry. Based on this, this article conducts in-depth analysis and research on new marketing strategies in the era of big data.

Keywords

Big Data Era; Marketing Management; New Ideas

References

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