Research on Packaging Methods and Existing Problems of Cosmetics in E-Commerce Channels

DOI: https://doi.org/10.62517/jse.202411409

Author(s)

Li Qingsong

Affiliation(s)

Suzhou Chuxia Trading Co., Ltd. Suzhou, Jiangsu, China

Abstract

In recent years, the cosmetics market has developed rapidly. With the catalyst of e-commerce channels, mini programs, new retail, distribution models, live streaming sales, etc. have shown diversified developmental trend. Moreover, the sales volume of cosmetics continues to increase, with significant fluctuations in growth rate. In 2022, the sales volume of cosmetics was increased by 14.24% compared with sales volume of 2021. Based on this, this paper mainly analyzes the current problems in cosmetics packaging under the e-commerce channel model, and proposes corresponding improvement plans.

Keywords

E-Commerce; Channel; Cosmetics; Packing; Improvement Strategy

References

[1] Dai Chaonan, Zhuang Dehong, Wan Qing. Research on Cosmetics Packaging Design Strategies from the Perspective of Experience Economy [J]. Daily Chemical Industry (Chinese and English), 2023, 53 (08): 954-962 [2] Wei Feifei. Problems and Countermeasures of E-commerce Logistics Packaging [J] Logistics Times Weekly, 2023 (5): 116-118