Analysis of College Students' Consumption Behavior Based on the Phenomenon of 'Zibo Barbecue' Out of the Circle

DOI: https://doi.org/10.62517/jse.202411505

Author(s)

Yao Ye1, Shanshan Li1, Lin Chen2, Xiaoling Su1,*

Affiliation(s)

1Economics Management and Law School, Jiangxi Science and Technology Normal University, Nanchang, Jiangxi, China 2School of Education, Jiangxi Science and Technology Normal University, Nanchang, Jiangxi, China *Corresponding Author.

Abstract

With the rapid development of digitalisation, intelligence and the Internet, the Netflix economy has shown explosive growth and the consumer environment has changed. Recently, Zibo, Shandong Province, with its local characteristics of the barbecue in the social network is a case in point. As one of the main forces of the consumer trend, college students are the participants of the whole process of "Zibo barbecue", and the exploration of college students' consumption behaviour based on the phenomenon of "Zibo barbecue" will help to understand the current situation of college students' consumption behaviour, grasp the college students' consumption psychology, and predict the future consumption trends. future consumption trends. Based on this, this paper will stand in the perspective of applied economics, with the new consumer environment as the background, through the empirical analysis based on the "Zibo barbecue" out of the circle of the phenomenon of college students' consumption behavior, summarize the current Netflix flow of factors affecting college students' consumption behavior under the background of consumption and summarize its possible problems, and finally cultivate and guide college students' scientific consumption behavior to put forward suggestions. Finally, we put forward suggestions on cultivating and guiding college students' scientific consumption behaviour, hoping to provide some help for related research.

Keywords

Internet Celebrity Economy; New Consumer Environment; 'Zibo Barbecue' out of the Circle Phenomenon; College Students; Consumption Behavior

References

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