Research on the Relationship Between Enterprise Innovation Strategy and Economic Growth in the Era of Digital Economy

DOI: https://doi.org/10.62517/jse.202511103

Author(s)

Jinyu Li

Affiliation(s)

Changwon National University, Changwon, 51140, Korea

Abstract

This paper discusses the relationship between enterprise innovation strategy and economic growth in the era of digital economy. With the rapid development of information technology, the digital economy has become an important force to promote the global economic growth, and enterprises are faced with the opportunities and challenges of using the digital technology for innovation. The research points out that technological innovation, management innovation and market innovation are the key factors driving economic growth. Large enterprises should focus on technology and management innovation, while smes should focus on market innovation and flexibility. The government plays an important role in this process, creating a good environment for innovation through financial support, policy framework and talent training.

Keywords

Digital Economy; Enterprise Innovation Strategy; Economic Growth

References

[1] Tyukhtenko N , Serezhenkova O .Digital transformation of the entrepreneurial environmentin the context of socio-cultural changes in modern business[J]. 2024. [2] Choi B , Kim S , Kang H ,et al.A study on the diversification of technological capabilities of digital platform companies[J].The Korean Career, Entrepreneurship & Business Association, 2023. [3] Liu J , Fang Y , Xia Y ,et al.Can the Digital Economy Promote Sustainable Improvement in the Quality of Employment for Chinese Residents?—Moderated Mediation Effect Test Based on Innovation Environments[J]. Sustainability (2071-1050), 2024, 16(14).