Fresh Produce Supply Chain Preservation Technology Input Strategy Considering Competition

DOI: https://doi.org/10.62517/jse.202511120

Author(s)

Yuxiang Li*, Gengjun Gao

Affiliation(s)

Institute of logistics science and engineering, Shanghai Maritime University, Shanghai, China. *Corresponding author

Abstract

A competitive two-tier supply chain game model is constructed, comprising two oligopolistic suppliers and a single retailer. By analyzing different scenarios of preservation technology investment and applying Stackelberg game theory, the study explores investment strategies in competitive fresh product supply chains. The findings reveal the following:When competition is relatively mild, the optimal strategy is not to invest in preservation technology. As competition intensifies, unilateral investment becomes the preferred option. When consumers' preference for freshness is low and preservation costs are high, the optimal strategy is to avoid investment. In cases where consumer preference for freshness is moderate and preservation costs are low, unilateral investment yields the best results. When both consumer preference for freshness and preservation costs are high, bilateral investment emerges as the optimal strategy.

Keywords

Fresh Produce Supply Chain; Freshness Technology Inputs; Duopoly Competition; Stackelberg Game

References

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