Research on the Current Situation and Countermeasures of Urban Fresh Product Cold Chain Logistics Distribution

DOI: https://doi.org/10.62517/jse.202511121

Author(s)

Yuwei He*

Affiliation(s)

Business School, Shandong University of Technology, Zibo, Shandong, China *Corresponding Author.

Abstract

With the development and progress of society, people have increasingly strict requirements for cold chain logistics. At present, there are still many deficiencies in the development of China's cold chain logistics industry, such as inconsistent industry standards, a shortage of professional cold chain logistics talents, and incomplete investment and construction of infrastructure and equipment. Due to these problems, enterprises cannot meet customer needs well and can only seek solutions and gradually optimize. Enterprises should discover problems through practical investigations and research, and then solve specific problems based on theoretical knowledge and practical experience. This article first introduces the research status of cold chain logistics at home and abroad and relevant theoretical knowledge of cold chain logistics distribution as theoretical support. Then, taking Company X, a cold chain logistics enterprise engaged in fresh products, as an example, it analyzes the entire cold chain logistics industry, studies the current situation of the enterprise's cold chain logistics distribution, and proposes practical and feasible optimization suggestions, providing reference for the development of the cold chain logistics industry.

Keywords

Fresh Products; Cold Chain Logistics; Distribution; Optimization

References

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