Survival Strategies for Overseas Investments: Political Risk Analysis and Countermeasures of TikTok

DOI: https://doi.org/10.62517/jse.202511205

Author(s)

Xihan Sun

Affiliation(s)

China Foreign Affairs University, Beijing, China

Abstract

Nowadays, the deepening of globalization has been accompanied by an intensifying technological rivalry and strategic competition between the U.S. and China. Against this backdrop, TikTok has emerged as a prime target of U.S. defensive policies toward China. This conflict reflects both commercial challenges for tech firms and geopolitical competition in the digital economy. Based on TikTok's challenges, this study systematically analyzes its core political risks, including heightened regulatory pressures through U.S. legal frameworks and national security reviews, policy instability arising from Sino-U.S. strategic competition, and amplified impacts of media narratives. Furthermore, the research evaluates TikTok's countermeasures, such as data localization and transparency initiatives, the data oversight solution with Oracle, and multi-tiered stakeholder engagement, and assesses their efficacy and limitations. Looking ahead, the study explores potential pathways for TikTok, while extracting critical implications for enterprises navigating political risks in overseas investments.

Keywords

Overseas Investment; Political Risk; U.S.-China Competition; Tiktok

References

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