Analysis of Digital Commerce Development and Digital Commerce Ecosystem in Guangdong Province under the Digital Economy

DOI: https://doi.org/10.62517/jse.202511310

Author(s)

Yunfei Meng

Affiliation(s)

Guangdong University of Science and Technology, Dongguan, Guangdong, China

Abstract

This article examines the current status and ecological characteristics of digital commerce in Guangdong Province within the context of the digital economy. As a leader in China's digital commerce, Guangdong excels in e-commerce, cross-border e-commerce, mobile payments, and the digital transformation of traditional industries. In 2023, the province's e-commerce transaction volume reached 1062.8 billion yuan, with cross-border e-commerce accounting for 31% of the national total. The government has accelerated the rapid development of digital commerce through policy support, infrastructure development, and cooperation within the greater bay area. Digital commerce is data-driven, integrating technology and business to optimize processes and innovate models, such as B2C (Business-to-Consumer), B2B (Business-to-Business), and social e-commerce. Notable examples include Alibaba's new retail initiatives and Procter & Gamble's digital marketing strategies. In the future, digital commerce will deepen its integration with various industries, contributing to high-quality economic development.

Keywords

Digital Economy; Digital Business Ecology; E-Commerce; Digital Marketing

References

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