Deficiencies in Precision Marketing from the Consumer Perspective - A Case Study Based on 30 Consumers

DOI: https://doi.org/10.62517/jse.202511416

Author(s)

Li Xiaohui

Affiliation(s)

Deya Senior High School, Jinan, Shandong, China

Abstract

This thesis explores the shortcomings of precision marketing based on the consumer perspective and by means of a case study. In the introductory part, the background and significance of the study are described, and the content and methodology of the study are clarified. In the theoretical foundation and literature review section, the definition of precision marketing is defined and the shortcomings of precision marketing are analyzed. In the research design section, the research process, sample selection, and research hypotheses are presented. The data collection and analysis section includes the design and implementation of the interview outline as well as data coding and modeling analysis. The Discussion and Recommendations section presents recommendations on the shortcomings of precision marketing from five aspects: marketing objectives, product positioning, service model, data collection, and management model. Finally, the conclusion and outlook section summarizes the main findings of the study and points out the limitations of the study and future research directions.

Keywords

Precision Marketing; Consumer Behavior; Marketing Strategy; Marketing Model

References

[1] Ye Fanjie. Research on the influence of precision marketing on young consumers' online purchase intention [D]. Huazhong Agricultural University,2022. [2] Hu X. Analysis of Precision Marketing and Consumer Online Purchase Behavior under the Perspective of Perceived Value and Perceived Risk[J]. Research on Business Economy,2021,(13):71-74. [3] Yu He. Research on the Influence of Precision Marketing on Consumers' Purchase Intention Behavior-Based on Online Shopping[J]. Modern Marketing (Lower Decade),2022,(02):55-57. [4] Li Rong. Research on the application of precision marketing based on user experience [D]. Shandong University,2019. [5] Gao Zhijian. Precision marketing based on consumer insights in the context of mobile Internet[J]. Business and Economic Research,2020,(11):86-89. [6] Gong Hong'en. Research on the impact of precision marketing on consumers' brand attitude and purchase intention[J]. Enterprise Technology and Development,2022,(07):182-184. [7] JC Cen. A Precision Marketing Approach Based on Consumer Journey[D]. Donghua University,2022. [8] Du Rui. Research on the impact of precision marketing on customer loyalty [D]. Jilin University,2019. [9] Li Lianjiang. Research on the Impact of E-commerce Precision Marketing on Consumer Purchasing Behavior [D]. Harbin University of Commerce,2023. [10] Hong Yiping. A Multi-perspective Study of Consumer Online Shopping Behavior under Precision Marketing-Based on Risk Perception and Value Perception Perspectives[J]. Journal of Wuyi University (Natural Science Edition),2020,(04):53-57. [11] Yu W. Rethinking marketing based on consumer position[J]. Modern home appliances,2019,(22):26-27. [12] Cheng Wen. Research on precision marketing based on user big data [D]. University of International Business and Economics (merged with China Academy of Finance),2019. [13] Song Yiwen. Research on Precision Marketing Strategy Based on User Behavior [D]. Shandong Normal University,2022. [14] ZHANG Li. Research on Precision Marketing Strategy Based on "User Profile"[J]. Modern Marketing (Lower Decade),2020,(03):93-94. [15] Jin Huazhen. Research on Customer Segmentation and Precision Marketing Based on Consumer Portrait [D]. Yanbian University,2022.