Research on the Influence of Digital Finance on the Investment Efficiency of Enterprises in the Context of the New Era-Based on the Perspective of Digital Transformation

DOI: https://doi.org/10.62517/jse.202511505

Author(s)

Siyu Chen

Affiliation(s)

Central University of Finance and Economics, School of Foreign Languages Finance, Beijing, China

Abstract

When analysing the impact of digital finance on the investment efficiency of enterprises with the samples of A-share listed companies in Shanghai and Shenzhen and Guizhou Moutai Wine Company Limited in 2014-2024, I can analyse the enterprise financial reports and big data, and solve the problem of how to reduce the information asymmetry between the financial institutions and the enterprises as well as within the enterprises by using digital finance to alleviate the financing constraints. However, the development of digital finance may intensify competition among firms and may reduce the investment efficiency of firms that lack the ability to transform digitally. I am familiar with the basic principles of big data storage and processing technologies, and understand their application in data management of Moutai Group. However, further study is needed on the details of the deep integration of new technologies in their innovative application scenarios. I broaden the research coverage by using the latest Shanghai and Shenzhen A-share data as the research sample. This expansion enriches the scope of research on the impact of corporate digital transformation on investment efficiency. At the same time, I systematically analyse the academic literature at home and abroad, from which I summarise how the digital transformation of enterprises affects their investment efficiency of existing research dynamics of digital transformation as a novel perspective to explore the issue of corporate investment efficiency improvement. In terms of risk management, as the rapid development of financial technology makes the financial market trading unstable, I can judge the impact of the digital financial market on the efficiency of corporate investment by analysing the financial report data of the Moutai Group and the latest Shanghai and Shenzhen A-shares, but due to the time spent on the research as well as the large amount of time needed for the data processing, there may be a certain degree of impact on the accuracy. I will communicate online and offline with the heads of the Investment Department and Finance Department of Moutai through email microblogging and field research, and help me understand the latest information in order to analyse and collate it by providing them with an analysis of how the Moutai Group is applying digital financial technology in the field of investment, as well as its future long-term investment strategy. A sample of Shanghai and Shenzhen A-share listed companies and Guizhou Moutai Wine Co. in 2014- 2024 is used to analyse the impact of digital finance digital finance on corporate investment efficiency. The article emphasises the importance and value of this study, describes its originality and uniqueness, explains the sound research methodology employed, and outlines the research objectives and expected outcomes. With the continuous advancement of digital transformation, digital finance, as an emerging financial industry, has a profound impact on the investment efficiency of enterprises. Digital finance uses the Internet, big data, artificial intelligence and other technologies to break the time and space limitations of traditional finance and improve the convenience and universality of financial services. In the context of digital finance, enterprise financing methods have become more diversified, financing costs have been reduced, and investment decisions have become more timely and precise, thus improving the investment efficiency of enterprises. The theoretical foundations of financial big data include its concepts, characteristics and application value. Big data is defined as large scale, multiple types, fast processing speed and low value density. In the financial field, data are massive, diverse and real-time, and need to be processed and analysed quickly. Big data provides financial institutions with accurate information that helps in better decision making, improved risk management, precision marketing and product innovation. It helps financial institutions understand market trends, customer needs and potential risks, thereby improving efficiency and competitiveness. Moutai Group's application of big data covers a wide range of areas including business operations, risk management and investment analysis. The company uses big data to provide personalised services and optimise business processes, thereby enhancing customer experience. In terms of risk management, big data helps identify and assess risks so as to formulate effective prevention strategies. In investment analysis, Moutai Group uses quantitative trading platforms to optimise asset allocation and improve returns. These examples demonstrate the practical benefits and innovation potential of big data in the financial sector.

Keywords

Impact of Digital Finance on Corporate Investment Efficiency; Big Data Storage and Processing Technologies; Imeliness and Precision of Investment Decisions; Digital Financial Technology in Enterprises; Analysis of Financial Report Data

References

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