Research on the Profit Model of Midea Group in the Context of Digital and Intelligent Transformation

DOI: https://doi.org/10.62517/jse.202511512

Author(s)

Quan Lijia, Tang Wen

Affiliation(s)

Liaoning University of Science and Technology, Liaoning, China

Abstract

This paper first expounds the concepts related to digital transformation and the concept of profit model, and then takes the digital transformation of Midea Group as an example to analyze the positive role played by its digital transformation in the profit model and some problems, and then puts forward some suggestions.

Keywords

Digital Transformation; Profit Model; Countermeasures

References

[1] Shi Yushuang. Research on the profit model of Kid King Company in the context of digital transformation[D].Hohhot: Inner Mongolia University of Finance and Economics, 2023. [2] Wu Yanbei. Research on profit model innovation under the digital transformation of Haier Smart Home[D].Guiyang:Guizhou University of Finance and Economics,2023. [3] Xue Anlu. Research on the Financial Evaluation of Company M's Profit Model in Digital Transformation[D].Yan'an:Yan'an University,2023.