The Differentiated Impact of Green Investment on the Performance of Shaanxi Coal Industry and Yankuang Energy Enterprises

DOI: https://doi.org/10.62517/jse.202511615

Author(s)

Yang Song

Affiliation(s)

School of Zhengzhou Foreign Language School - New Fengyang Campus‌, Zhengzhou, China *Corresponding Author

Abstract

Green investment, as a key path for coal enterprises to address environmental challenges and achieve sustainable development, has had a differentiated impact on the corporate performance of Shaanxi Coal Industry and Yankuang Energy. Starting from the theoretical framework of green investment, this article, in combination with the strategic positioning, resource endowment and market environment of the two enterprises, systematically analyzes the differentiated performance of green investment in terms of cost structure, technological innovation, market response and policy adaptability. Research findings show that Shaanxi Coal Industry achieves short-term cost optimization and long-term value creation through technology-driven green investment, while Yankuang Energy builds ecological synergy effects and forms differentiated competitive advantages through diversified green investment. The conclusion of this article provides theoretical references and practical inspirations for the green transformation of coal enterprises.

Keywords

Green Investment; Shaanxi Coal Industry; Yankuang Energy; Enterprise performance; Differentiation Impact

References

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