Destination Management about Tuscany Tourism

DOI: https://doi.org/10.62517/jtm.202413104

Author(s)

Liu Xinyu

Affiliation(s)

International Education School, XI JING School, Xi'an, Shaanxi, China

Abstract

With the development of technology and globalization, tourism has become an important balanced method between work and recreation. Destination management provides the mission and vision statement with stakeholders, using strategical planning to achieve the goals that attracts more visitors in this process. This report as a part of destination management in Tuscany focus on the communication plan, mainly studying how to attract visitors. It includes many sections and methods: on the one hand, this report uses SWOT analysis in the internal and external analysis of the position about the Tuscany. On the other hand, it is crucial to communicate with visitors in social media, the report talks about how to use different channels to communicate with different people. Thus, in the last section, it can be found social media has positive and significance relationship with tourism attraction by doing an empirical analysis with 206 questionnaire about Chinese people, who are the targeting group in marketing segmentation of STP model that divides marketing into five parts, according to Hofstede six cultural dimensions theory.

Keywords

Destination Management; Social Media; STP Model; Hofstede Six Cultural Dimensions

References

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