Exploring the Creative Transformation of Ganzi Embroidery in Rural Revitalization

DOI: https://doi.org/10.62517/jtm.202413107

Author(s)

Guangfu Yuan

Affiliation(s)

Sichuan Minzu College, Kangding, Sichuan, China

Abstract

Against the backdrop of rural revitalization strategy, this study focuses on the intangible cultural heritage of Ganzi embroidery to explore the creative transformation path of intangible cultural heritage in the context of rural revitalization. Through comprehensive research on the inheritance of embroidery skills and the industrialization of embroidery, this study examines the practical challenges encountered in the inheritance and development of embroidery and explores feasible transformation paths. This includes excavating the regional cultural characteristics of Ganzi embroidery, transforming the advantageous cultural resources of ethnic regions into a comprehensive local brand with the distinctiveness of “Fingertip Conceal Floral” embroidery, expanding the inheritance of embroidery skills, optimizing the inheritance models, and innovating in aspects such as enriching the content of embroidery products using rural resources as materials. The innovative transformation of the intangible cultural heritage of embroidery not only forms new growth points for rural economy but also strengthens the construction of rural culture, thus providing sustainable driving force for rural revitalization.

Keywords

Ganzi Prefecture; Embroidery; Rural Revitalization; Creative Transformation

References

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