Research on the Tourism Tendency of Contemporary College Students in the Post-epidemic Era

DOI: https://doi.org/10.62517/jtm.202413204

Author(s)

Qingqing Zhang, Yi Wang*

Affiliation(s)

College of Science, Tianjin University of Commerce, Tianjin, China ∗Corresponding Author.

Abstract

The tourism market is slowly recovering after the epidemic was released about a year ago. As a frontier group, college students occupy an important position in the tourism industry. Therefore, the purpose of this article is to study how college students' tourism tendencies are affected, especially in the post-epidemic era. A total of 1352 questionnaires were collected through questionnaire surveys. Using structural equation modeling analysis, as well as reliability, validity analysis, multiple correspondence analysis, t-test, etc., it was found that after the epidemic, college students' travel time was significantly shortened; their tourism consumption motivation was diverse; they were more inclined to low-cost, economical short-distance tourism; their secondary active consumption tendency was particularly evident; they preferred scenic spots with beautiful scenery and prominent themes; they preferred to obtain information and book travel services through information channels. Our survey results not only provide feasible, appropriate and cost-effective vacation travel options for contemporary college students, but also provide policy suggestions for governments and tourism enterprises on how to allocate tourism resources and provide more comprehensive and comprehensive tourism services in the post-epidemic era.

Keywords

Post-epidemic; College Students; Travel Trends; Questionnaire Survey; Policy Recommendations

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