Exploring the Design of Urban Microtourism Products from the Perspective of Integrated Development of Culture and Tourism

DOI: https://doi.org/10.62517/jtm.202413303

Author(s)

Aifang Zhu

Affiliation(s)

Economics and Management Department, Suzhou Polytechnic Institute of Agriculture, Suzhou, Jiangsu, China

Abstract

By analyzing the current situation and trends of cultural tourism integration, this article elucidates the profound impact of cultural tourism integration on urban micro tourism products. This article elaborates on the characteristics and tourist needs of urban micro tourism, emphasizing the key role of integrating cultural elements into product design and enhancing tourism experience. This article explores the principles that urban micro tourism product design should follow from the perspective of cultural and tourism integration, including highlighting cultural characteristics, emphasizing experiential aspects, and ensuring sustainability. Finally, this article further proposes specific design strategies, such as delving into local cultural resources, innovating product forms, creating diverse combinations, and strengthening interaction with the community.

Keywords

Integration of Culture and Tourism; Microtourism; Sustainability; Tourist

References

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