Research on the Enhancement of Internal Tourism Products and the Integration with the External Cultural and Tourism Industry in Xixi Wetland

DOI: https://doi.org/10.62517/jtm.202413304

Author(s)

Shutian Li

Affiliation(s)

Hanjia Design Group, Hangzhou, Zhejiang, China

Abstract

This study provides a brief introduction to the basic situation of construction and protection of Xixi Wetland, with a focus on reviewing its construction process and conservation achievements since 2003. With the development of urban areas surrounding Xixi Wetland, the tourism industry in the wetland has gradually grown, highlighting the increasing contradiction between ecological conservation and management operation. In recent years, the tourism products and cultural tourism industry in Xixi Wetland have faced a series of challenges, such as the lack of coordination between wetland development and urban development in the surrounding areas, the lack of connection between the industries surrounding the wetland and the wetland cultural tourism industry, and the absence of distinctive spaces within and around the wetland. This study employs field surveys and interviews to analyze methods for improving the relationship between Xixi Wetland operation and conservation. The study proposes further integrating wetland cultural and tourism products with surrounding industries and suggests protecting cultural and artistic spaces through "enhanced inheritance+continuous innovation." Ultimately, the aim is to achieve a balance between conservation and development in Xixi Wetland.

Keywords

Xixi Wetland; Tourism Products; Cultural Tourism Industry; Suggestions

References

[1] Li shutian, Research on the Evolution of Urban Spatial Form in Hangzhou since the Reform and Opening-up, Hangzhou, zhejiang university, 2017. [2] Wang Yali, Study on the Linguistic Landscape of Hangzhou Scenic Spots —Taking West Lake and Xixi Wetland as Examples, Journal of Comparative Cultural Innovation Studies, 2023, Volume 18, 159-163. [3] LI Weiwei, WANG Fuyuan, MA Xiaolong, et al. Research on the spatial-temporal evolution mechanism of land use of the ecological tourism complex: A case study of Xixi wetland. Tourism Tribune, 2022, 38(4): 133-148. [4] Boyer T, Polasky S. Valuing urban wetlands: A review of nonmarket valuation studies. Wetlands, 2004. 24(4): 744-755 [5] Hu T G, Liu J H, Zheng G, et al. Evaluation of historical and future wetland degradation using remote sensing imagery and land use modeling. Land Degradation and Development, 2020. 31: 65-80 [6] Mao D H, Wang Z M, Wu Z M, et al. China’s wetlands loss to urban expansion. Land Degradation and Development, 29(8): 2644-2657. [7] XIAO Tao SHI Qiang-sheng, Effects of Management Model on the Value of Urban Wetland Ecosystem Service— A Case Study of Xixi Wetland and Hemu Wetland in Hangzhou City, WETLAND SCIENCE MANAGEMENT,2022,18(4): 51-55 [8] WANG J Q, WANG W M, XIONG J B, et al. A constructed wetland system with aquatic macrophytes for cleaning contaminated runoff/storm water from urban area in Florida. Journal of Environmental Management, 2021, 280:111794 [9] CHAIKUMBUNG M, DOUCOULIAGOS H, SCARBORO UGH H. The economic value of wetlands in developing countries: a meta-regression analysis. Ecological Economics,2016,124:164 [10] Lena Mossberg. A Marketing Approach to the Tourist Experience. Scandinavian Journal of Hospitality and Tourism, 2007 (1): 59-74.