Research on the Integration Strategy of Gaozhou Intangible Cultural Heritage Project Puppetry with Cultural and Tourism Development under the Perspective of the "Hundreds, Thousands, Tens of Thousands" Project_Vol. 1 No. 3 (JTM 2024)_Journal of Tourism Management (ISSN: 3005-575X)

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Research on the Integration Strategy of Gaozhou Intangible Cultural Heritage Project Puppetry with Cultural and Tourism Development under the Perspective of the "Hundreds, Thousands, Tens of Thousands" Project

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DOI: https://doi.org/10.62517/jtm.202413301

Author(s)

Yuxin Ou*, Zhenxiu Chen, Sixin Wang, Peijing Li, Zixin Du, Kunxiu Lu

Affiliation(s)

Guangdong University of Science and Technology, Dongguan 523083, Guangdong, China *Corresponding author.

Abstract

The high-quality development project of "hundreds of counties, thousands of towns, and tens of thousands of villages", abbreviated as the "Hundreds, Thousands, Tens of Thousands" project, is Guangdong's top project for high-quality development. It aims to promote high-quality development, accelerate the advancement of new urbanization, and promote the integration of urban and rural areas. Gaozhou puppetry, integrating with Cantonese opera art, showcases a profound historical heritage. This paper delves into the trend of combining tourism with intangible cultural heritage, analyzes the unique value of Gaozhou puppetry as a tourism resource and its significant role in enhancing the tourism experience, and proposes specific strategies for the integration of puppetry culture with tourism. This paper hopes to aid the development of Gaozhou's "Hundreds, Thousands, Tens of Thousands" project through the development of the Gaozhou intangible cultural heritage project, Gaozhou puppetry.

Keywords

"Hundreds, Thousands, Tens of Thousands" Project; Puppetry Culture; Cultural Tourism; Tourism Development

References

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