An Exploration of the Feasibility Path of the Development of Foreign Propaganda and Translation of Traditional Tourist Attractions: Take Xi'an as an Example

DOI: https://doi.org/10.62517/jtm.202413405

Author(s)

Yingying Yang

Affiliation(s)

School of Humanities and International Education, Xi'an Peihua University, Xi'an, Shaanxi, China

Abstract

The external promotion and translation of traditional tourist attractions in Xi'an directly affect the international community's understanding and recognition of Xi'an's traditional culture. The project team conducted a questionnaire survey, field research, and in-depth consultation on the external promotion and translation of traditional tourist attractions in Xi'an, and gained an understanding of the current situation of external promotion and translation of traditional tourist attractions in Xi'an. The paper analyzes the difficulties and development path of external promotion translation of Xi'an tourist attractions. The paper advocates adhering to original discourse and actively grasping one's own discourse power. Translate in the form of 'faithfulness, expressiveness, and elegance' to achieve the optimization of external promotion and translation of Xi'an's tourist attractions. The paper focuses on the need to change the current relatively single situation of cultural globalization and achieve a "multi-point flowering and multi-channel burst" path for external publicity and translation. The translation and dissemination of traditional tourist attractions in Xi'an is an important part of spreading the splendid Chinese culture.

Keywords

Tourist Attractions; External Promotion and Translation; Feasible Pathways; Originality; International Influence

References

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