Feasibility and Strategy Research on the Application of "Collecting Badges and Playing Cards" Mode in Chongqing Red Tourism

DOI: https://doi.org/10.62517/jtm.202413606

Author(s)

Deng Xiao, Meng Jidong

Affiliation(s)

Innovation and Entrepreneurship College of Chongqing Normal University, Chongqing, China

Abstract

This paper systematically discusses the application prospects of the "badge-punching" tourism model in the development of Chongqing's red tourism. By analyzing the current situation of Chongqing's red tourism and the advantages of the "badge-punching" model, it reveals the potential of the model in enhancing tourists' experience, promoting the dissemination of local culture, and promoting the innovation of tourism industry. the results of the study show that the "badge punching" model can effectively stimulate tourists' participation, revitalize red tourism resources, and inject new vitality into the tourism industry. However, to ensure its sustainable development, it is necessary to guard against over-commercialization and homogenization, and give full play to its role in cultural communication and brand building. the research in this paper provides theoretical support and practical reference for the innovative development of Chongqing's red tourism industry.

Keywords

Set Badge Punching; Red Tourism; Tourism Market; Chongqing; Tourism Experience

References

[1] Tao Shaohua. Research on the innovative development of red tourism in ethnic areas of Chongqing [J]. Guizhou ethnic research, 2014, 35(04):120-123. [2] Zhang Yuwen, Xiong Heshui. Analysis of the value of the revolutionary sites of the New Fourth Army in Jiangxi and its development and utilization of the path of research [J]. Southern Cultural Relics, 2024, (04):293-300. [3] Sun Chunyan, Guo Yue.come to Jilin, you set chapter punch card [N]. Jilin Daily, 2024-07-09(008). [4] Li Danping, Zhang Yuling, Jiang Xiaobin. Is stamping for the sake of stamping, collecting stamps and punching cards tasteless [N]. China Youth Daily, 2024-01-19(007). [5] Shi Chenlu. Instead of taking photos, why has "chapter travel" become a new favorite? [N]. Jiefang Daily, 2023-09-14(005). [6] Chen Qiuxia. Exploration of red tourism development strategy in Chongqing under the background of culture and tourism integration [J]. Contemporary Tourism, 2020. [7] Nie Ge, Gao Biying. Characteristics, Causes and Related Thoughts on the Phenomenon of Youth Collective Chapter Travel [J]. Journal of Heilongjiang Ecological Engineering Vocational College, 2025, 38(01):54-58. [8] Xie Yitao, Xiang Zihao. the development and countermeasures of red tourism in Chongqing [J]. Zhongguo Minzhu(Lower Decade), 2012, (11):186-187. [9] Yang Qianfeng. Research on the development strategy of red tourism in Chongqing [D]. Chongqing University, 2006. [10] Wu Ming. Research on the development and utilization of red tourism resources in Chongqing [D]. Xiangtan University, 2012.