Study on Digital Games Enabling Sustainable Tourism Development

DOI: https://doi.org/10.62517/jtm.202513205

Author(s)

Meixue Zeng, Wei Zhang, Kunxiu Lu*

Affiliation(s)

Guangdong University of Science and Technology, Dongguan, Guangdong, China *Corresponding Author

Abstract

The present study explores the sustainable development of tourism enabled by digital games. An investigation and research were conducted on the current state of the mutual relationship among the related departments, enterprises, and consumers. The study's findings indicate that the related departments have facilitated industrial integration through the implementation of relevant strategies, while enterprises have innovated by integrating game IP with local culture. However, the study also identifies challenges such as inadequate immersive experiences, fragmented branding, and a limited range of profit models. At the consumer level, the demand for game-based cultural tourism has become diverse and varied, particularly among young people and groups. The demand among young people for game-based cultural tourism is strong and varied, and the existing products are difficult to meet their needs for personalized exploration. The synergy of multiple parties, the organic unity of cultural heritage, economic benefits, and tourism experience can be realized, thereby injecting new kinetic energy into the transformation and upgrading of the culture and tourism industry. A comprehensive understanding of the prevailing circumstances and existing challenges regarding the integration of "culture and tourism + games" is imperative to facilitate informed decision-making processes by related departments and enterprises, thereby ensuring the attainment of sustainable growth in the cultural and tourism sectors.

Keywords

Digital Games; Cultural Tourism; Sustainable Development

References

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